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Online Wishlist Creation Site

Published 06/20/2012 and rated Ratingstars4 4 out of 5 stars
by Adam Brown
What can you use the app for? is an online site that combines shopping and social networking. The site allows users to search for products, maintain a wish list of products, and maintain a list of the products they already own. Users can easily share these lists with others on the site, as well as send and receive messages to/from other users. Users can also write reviews of products for others to read. The site offers a Facebook application that can be used to share a user’s lists on Facebook, as well as widget code for sharing on other social networking sites such as MySpace.

The site also offers a toolbar button for Firefox, Safari and Internet Explorer which allows users to add products they find on the web to their lists at Boxedup without visiting the Boxedup site. The browser button integrated seamlessly with all of these browsers when tested. In addition, users can add items to their lists by searching or browsing for products on the Boxedup sites. The site has a database of products built up from hundreds of different shops with an online presence. Users can search for other users on the site by using the search bar, or search for the email addresses of their existing friends to see if they already belong to the site.

Boxedup screenshot
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What is the history and popularity of the app?

Boxedup was launched in July 2007 by Chris Osbourne and Jerry Baines. Based in London, the company is still run by Osbourne, Baines and angel investor Toby Smallpeice.

What are the differences to other apps? competes with the major shopping sites such as Amazon and, but emphasizes the social networking aspect much more than these sites. In addition it competes with other startups like Wishpot. The major difference between Boxedup and Wishpot is that Boxedup does not contain the wedding or baby registry, but has more shops and products available in its database. Wishpot only shows items that have been added by its users.

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How does the web app look and feel to use?

The Boxedup site has a very clean look and feel. The site does display advertising, although it is unobtrusive. The site is well organized and navigation is intuitive. The browser add-in buttons make adding items to a user’s lists an easy task. The site has a convenient top menu bar for navigation which is shown on all pages on the site. The headings on the navigation bar are Home, Products, Shops, People, My Boxedup, Messages and Settings.
Also shown on each page on the site are links to create a new list, add a new product and Help. The My Boxedup page is where the user tracks their wants, haves and friends on the site. The site is very responsive and page loads happen very quickly. When an item is added from within the user’s browser, the process does take a bit of time, perhaps as much as 20-30 seconds.

How does the registration process work?

Registration is required to maintain lists at the site, although the products can be searched or browsed without registration. The registration process is straightforward, asking for name, date of birth, email address, country, and password. No validation of the email address is required.

What does it cost to use the application?

The service is free, there is no premium membership offered or available.

Who would you recommend the application to?

Boxedup is recommended to anyone who does at least some of their shopping online and needs a place to consolidate and share their lists of wanted items and items that they have or have an interest in. The site is easy to use, and does a good job of pulling in the information about the product from the website where the product is found. The browser button works seamlessly to allow users to add items to their lists without visiting the Boxedup site.

  • Allows users to search or browse for products
  • Users can maintain lists of items that they want or that they already have
  • Lists can be shared with friends on the site
  • Browser add-ins available for Firefox, Safari and Internet Explorer that allow the user to add items to their lists without visiting the Boxedup site
  • Users can write reviews of products
  • Facebook application and widget code available for sharing a user’s lists on major social networking sites such as MySpace

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